Fred Wu, DeltaTrak CEO, Honored with Food Logistics' Lifetime Achievement Award

Fred Wu, DeltaTrak CEO, Honored with Food Logistics' Lifetime Achievement Award

The supply chain industry is often defined by the visionaries and innovators who shape its landscape. Among these trailblazers stands Fred Wu, the founder and CEO of DeltaTrak, who has recently been honored with the 2024 Rock Stars of the Supply Chain award in the Lifetime Achievement category by Food Logistics magazine.

 

A Pioneer in Cold Chain Technology

Fred founded DeltaTrak, Inc. in 1989, embarking on a journey that would redefine the cold chain and food safety landscape. Throughout his career, Fred has been a pioneer in developing real-time cold chain solutions that have revolutionized the industry. His relentless pursuit of innovation is reflected in the numerous patents he holds, with notable contributions including the development of DeltaTrak's first product, a single-use, in-transit temperature recorder.

Fred’s visionary approach extends beyond hardware to patented firmware known as 'Shadow Logging.' This innovation ensures that trip data is always available, even if the operator forgets to activate the logger. He has also introduced a groundbreaking Chain of Custody ecosystem named UBQ Network, seamlessly integrating product quality and transactional data on a single platform. This integration provides real-time, end-to-end visibility and traceability of each transaction, setting new standards for the industry.

Over the next few weeks, we’ll be sharing excerpts of a discussion with Fred about his career and the evolution of DeltaTrak. We’re calling it Inside the Cold Chain – stay tuned for more.

April 05 2024
Category: Blog,Other

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Author: Corporate Team

The DeltaTrak Corporate Team taps into its years of experience to address some of the broader cold chain industry topics.

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  • DeltaTrak’s Real Time Loggers have been a game changer for our trucking program. Having the ability to monitor temperature while trucks are in transit has given us peace of mind knowing the quality of our product has not been compromised. The alert notifications, light sensors, and GPS tracking are just some of the great features that have allowed us to make pro active decisions that have strengthened the integrity of our product. The FlashTrak Cloud Service is easy to use and is a great tool to compare and analyze data. The FlashTrak App is super convenient as well. We have used other reliable DeltaTrak products for many years and we were excited to see these added to their lineup!

    Michelle Oetjens
    Senior Global Logistics Analyst-BFP
    Ball Horticultural Company

  • When it comes to making sense of data (in the supply chain) we have found a partner in DeltaTrak. The fact that I could recharge the real-time logger and the dual batteries made a lot of sense to me. It was user friendly and easy to use. With the uncertainty and complexity of today's supply chain, having an effective chain of custody system is not only a clever idea, but a requirement for effective handling of perishable goods.

    Henry Helms
    CEO
    CH Logistics, Cape Town, South Africa

  • It is my pleasure to recommend DeltaTrak to your company. During these times of crisis, we were fortunate to work with DeltaTrak to source top of the line Non-Contact forehead thermometers and PPE supplies at a real market price.

    As a healthcare organization, we are a common target for price gouging and abusive practices from several vendors. With DeltaTrak, we found a partner that understands our needs and who always provide world class customer service.

    Luis Landgrave
    Procurement Manager
    Plum Healthcare Group LLC

  • Dear Fred, I would like express my appreciation for the good business relationship we have had during 2018. The excellent work of Mr. Jorge Hurtado has given me the confidence to continue maintaining our commercial relationship with the DeltaTrak brand.

    Mr. Jorge Hurtado's customer service efforts are outstanding, especially in finding solutions to the challenges that may arise in the commercial process. In my opinion Mr. Hurtado's professionalism is a model for any company, especially when the client is thousands of kilometers away from Modesto, CA. I look forward to strengthening our successful relationship into 2019.

    Valentin Bobadilla
    Valentin Bobadilla Centurion E.I.R.L.

  • We received the blankets yesterday and the quality was/is outstanding. Thank you for getting us a superior product, both our flowers and our customers thank you. :)

    Clint C.
    Aladdin's Floral

  • We have provided our trucks with your recorders for Walmart/Sam's and have not had any issues at all. Great recorders, small in size and easy to activate and place in the truck.

    Diego Calderon
    Delano Farms Company

  • Thank you Juan Solorzano for paying us a business call 4 years ago. The DeltaTrak brand is the majority of our Temp Recorder business. ALL our Walmart/Sam's orders carry the DeltaTrak Temp recorders for the past 4 years without a single problem with any Walmart DC. When you have a load of 18 different orders on a single truck and temp recorders on each order, WOW what a savings your DeltaTrak brand has save us. Yes, Walmart has accepted the DeltaTrak Model with no problems.

    Tony Contreras
    The Giumarra Companies, Reedley Cold Storage

  • This upcoming fall will mark our 4th full season using DeltaTrak recorders. They are competitively priced and the customer service is always exceptional. We have never had a customer issue with one of their units and we don’t expect to. We use a wide range of DeltaTrak products and we have been more than happy with every one of them.

    Bruce Densten
    Little Bear Produce