DeltaTrak CEO Fred Wu receives Food Logistics’ Rock Stars of the Supply Chain Lifetime Achievement Award

Tuesday February 20 2024

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Pleasanton, Calif. (Feb. 20, 2024) — Fred Wu, founder and CEO of DeltaTrak, has been acknowledged by Food Logistics for the 2024 Rock Stars of the Supply Chain award in the Lifetime Achievement category. This category acknowledges individuals whose achievements and vision have significantly shaped the industry, and Wu’s work has helped revolutionize cold chain technology.

Wu, who founded DeltaTrak, Inc. in 1989, is a supply chain industry pioneer in developing real-time cold chain and food safety solutions. He holds multiple patents related to cold chain technology, including a single-use, in-transit temperature recorder – DeltaTrak’s first product. Additionally, he has patented firmware called 'Shadow Logging' that guarantees that the trip data is always available even if the operator forgets to activate the logger, along with a Chain of Custody ecosystem, UBQ Network. This integrates both product quality and transactional data on a single platform, providing real-time, end-to-end whole chain visibility and traceability of each transaction.

In addition to serving as CEO at DeltaTrak, Wu sits on the boards of several technology companies, such as Incrypton, Dapicon, Prizm Medical and DataMark. He holds a Bachelor of Science in Industrial Engineering and a master's degree in finance from the University of Southern California

"Supply chain rock stars are the backbone of the cold food chain. The words used to describe many of this year’s winners range from collaborative, passionate, innovative and forward-thinking to inspired, driven and dependable," says Marina Mayer, editor-in-chief of Food Logistics and Supply & Demand Chain Executive. “New this year, we broke the award down into four distinct categories: Top Warehousing Stars; Top Shippers; Rising Stars; and Lifetime Achievement. These winners continue to go above and beyond to improve food safety, enhance efficiency and disrupt supply chain disruptions.”

Recipients of this year’s award were profiled in the Food Logistics’ Jan/Feb 2024 print issue and at http://www.FoodLogistics.com.  Visit https://www.deltatrak.com/ to learn more.

About DeltaTrak

DeltaTrak is a leading innovator of cold chain management solutions, real time tracking devices and data analytics for temperature sensitive and other high-value commodities. Our Cold Chain Solutions are used by thousands of clients worldwide to provide visibility of domestic and international shipments. Contact your DeltaTrak account manager or call DeltaTrak Sales at 800-962-6776.

About Food Logistics

Food Logistics reaches more than 26,000 supply chain executives in the global food and beverage industries, including executives in the food sector (growers, producers, manufacturers, wholesalers and grocers) and the logistics section (transportation, warehousing, distribution, software and technology) who share a mutual interest in the operations and business aspects of the global cold food supply chain. Food Logistics also operates SCN Summit and Women in Supply Chain Forum. Go to www.FoodLogistics.com to learn more.

About IRONMARKETS 

IRONMARKETS, formerly known as AC Business Media, is a leading business-to-business media and buyer engagement platform with a portfolio of renowned brands in heavy construction, asphalt, concrete, paving, rental, sustainability, landscape, manufacturing, logistics, and supply chain markets. IRONMARKETS delivers relevant, cutting-edge content to its audiences through its industry-leading digital properties, trade shows, conferences, videos, magazines, webinars, and newsletters. It also provides advertisers the analytics, data, and ability to reach their target audience. Learn more at https://www.iron.markets.

Press contacts:

Alex Kingston
[email protected]

  • DeltaTrak’s Real Time Loggers have been a game changer for our trucking program. Having the ability to monitor temperature while trucks are in transit has given us peace of mind knowing the quality of our product has not been compromised. The alert notifications, light sensors, and GPS tracking are just some of the great features that have allowed us to make pro active decisions that have strengthened the integrity of our product. The FlashTrak Cloud Service is easy to use and is a great tool to compare and analyze data. The FlashTrak App is super convenient as well. We have used other reliable DeltaTrak products for many years and we were excited to see these added to their lineup!

    Michelle Oetjens
    Senior Global Logistics Analyst-BFP
    Ball Horticultural Company

  • When it comes to making sense of data (in the supply chain) we have found a partner in DeltaTrak. The fact that I could recharge the real-time logger and the dual batteries made a lot of sense to me. It was user friendly and easy to use. With the uncertainty and complexity of today's supply chain, having an effective chain of custody system is not only a clever idea, but a requirement for effective handling of perishable goods.

    Henry Helms
    CEO
    CH Logistics, Cape Town, South Africa

  • It is my pleasure to recommend DeltaTrak to your company. During these times of crisis, we were fortunate to work with DeltaTrak to source top of the line Non-Contact forehead thermometers and PPE supplies at a real market price.

    As a healthcare organization, we are a common target for price gouging and abusive practices from several vendors. With DeltaTrak, we found a partner that understands our needs and who always provide world class customer service.

    Luis Landgrave
    Procurement Manager
    Plum Healthcare Group LLC

  • Dear Fred, I would like express my appreciation for the good business relationship we have had during 2018. The excellent work of Mr. Jorge Hurtado has given me the confidence to continue maintaining our commercial relationship with the DeltaTrak brand.

    Mr. Jorge Hurtado's customer service efforts are outstanding, especially in finding solutions to the challenges that may arise in the commercial process. In my opinion Mr. Hurtado's professionalism is a model for any company, especially when the client is thousands of kilometers away from Modesto, CA. I look forward to strengthening our successful relationship into 2019.

    Valentin Bobadilla
    Valentin Bobadilla Centurion E.I.R.L.

  • We received the blankets yesterday and the quality was/is outstanding. Thank you for getting us a superior product, both our flowers and our customers thank you. :)

    Clint C.
    Aladdin's Floral

  • We have provided our trucks with your recorders for Walmart/Sam's and have not had any issues at all. Great recorders, small in size and easy to activate and place in the truck.

    Diego Calderon
    Delano Farms Company

  • Thank you Juan Solorzano for paying us a business call 4 years ago. The DeltaTrak brand is the majority of our Temp Recorder business. ALL our Walmart/Sam's orders carry the DeltaTrak Temp recorders for the past 4 years without a single problem with any Walmart DC. When you have a load of 18 different orders on a single truck and temp recorders on each order, WOW what a savings your DeltaTrak brand has save us. Yes, Walmart has accepted the DeltaTrak Model with no problems.

    Tony Contreras
    The Giumarra Companies, Reedley Cold Storage

  • This upcoming fall will mark our 4th full season using DeltaTrak recorders. They are competitively priced and the customer service is always exceptional. We have never had a customer issue with one of their units and we don’t expect to. We use a wide range of DeltaTrak products and we have been more than happy with every one of them.

    Bruce Densten
    Little Bear Produce